Tuesday, November 13, 2012

Journal 5: A Booming Cupcake Business

Jillian Hopke after 'Cupcake War's, courtesy of Billy Goble of WGX Productions
Jillian Hopke was just like any child at age 3.  She had big dreams of becoming famous and wanted to be part of the Walt Disney World Christmas Day Parade.  Although most children start realizing as they get older, that their dream may not be possible, that thought never crossed Jillian's mind.  "The Reality of Reality TV: Jillian Hopke's Sweet Victory in the 'Cupcake Wars'" by Lynnette Porter talks about the journey that Jillian went through, getting her to where she is today.

Throughout this article, it was made very clear that if you want something, you were going to have to work for it.  I loved Jillian's attitude.  She knew she was going to have to work hard for something that she really wanted, yet that never stopped her.  Jillian became a contestant on the Food Network's Cupcake Wars.  She talked about each week on the show and talked about how hard some weeks were.  She mentioned the judges comments and shared how it wasn't always easy to stay positive, especially after being told by the judges' that they did not like something.  Just as it is when a coach yells at you, or a teacher, normally getting feedback like that just pushes someone to try even harder.  Which was what Jillian did.  She went on to win Cupcake Wars, which made her cupcake business blossom.

Jillian's cupcake business, Jillycakes, become known world-wide.  People were coming in from all over wanting to try her cupcakes.  She even had people calling from over seas placing orders so when they arrived in the US they could stop for their cupcakes.  This really surprised me.  It continues to amaze me how much of an influence media plays in our world today.  Just from one show, Jillycakes is now known world-wide.  It is absolutely amazing how one person's business can grow so much, all from one television competition.

http://www.popmatters.com/pm/column/163241-the-reality-of-reality-tv-jillian-hopkes-sweet-victory-in-the-cupcak/

3 comments:

  1. I think that story is truly amazing. I, too, find it amazing how one show on television can make you extremely famous. A guy that I work with won the national texting championship two years in a row. His parents run the bar that I work at and instantly so many people started to bring them business because he appeared on Ellen and other shows. It is fascinating, but it still amazes me how perseverance can always get you to where you want to go.

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  2. I thought the message of this article was really cool too. I just goes to show, you can just about anything if you put your mind to it. I found it fascinating that she had dreams of becoming famous and now here she is with her own world-wide known cupcake business. This also goes to show, with the right connections, you can really publicize a business fast, which is very beneficial when starting out.

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  3. I think your post is funny to me because my roommate got me into the cooking channel so I've seen a few episodes of "Cupcake Wars" and I know exactly what your talking about how the judges can just be brutally with their feedback. However, only the truly good chiefs or bakers are able to adjust because they have to take that feedback and implement it quickly. Also, it doesn't surprise me in the lest bit that her business went boom because with a lot of the cooking shows I want to go to the restaurants and try out their food.

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